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From Pitch To Canvas: Pepsi® Celebrates "The Art Of Football"
PURCHASE, New York , Feb. 18, 2014 /PRNewswire/ -- Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate "The Art of Football" as part of the brand's 2014 football campaign. Combining world-renowned photographer , six of the world's leading street artists and some of the globe's best footballers, including and , Pepsi presents a truly bespoke art collection celebrating the artistry of football.
(Photo: http://photos.prnewswire.com/prnh/20140217/NY64452)
The resulting artwork – six spectacular 10-foot by 10-foot canvases – was created by emerging artistic talent chosen specifically to represent the vibrancy and spirit of the global players' home countries. Participating artists include the UK's professional doodle bomber, , Argentinean urban artist, , Brazilian illustrator and street artist , Barcelona, Spain -based visual artist , , visual artists from the Netherlands and Argentinean street artist .
"The Art of Football" collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi's global 2014 football ambassadors – in a clash of color, energy and movement to bring to life the beautiful game in a powerful, striking way.
To capture the athletes' passion and excitement for the game, Pepsi commissioned lensmen Danny Clinch , whose distinctive, stark, black and white imagery of iconic subjects have earned global accolades. Clinch's images were then enhanced by the six street artists, giving the photography an unbridled creative edge, urban rawness, bold color and sense of movement.
" said Clinch.
Steve Lazarides , gallerist and street art pioneer who discovered world-renowned street artist Banksy, co-hosted the first unveiling of the creative collection in the heart of London last night.
said Lazarides
The innovative art collaboration is an important piece of the yearlong Pepsi football campaign.
Kristin Patrick , Pepsi Global Chief Marketing Officer, PepsiCo, commented:
In addition to "The Art of Football" collection, Pepsi will continue to bring fans exciting and engaging content throughout the year – from commemorative packaging featuring the global Pepsi players and a global television commercial to integrations with music, film, digital and interactive experiences – bringing them closer to the game they love.
For more information on Pepsi or "Live For Now" visit www.Pepsi.com.
For the full gallery of images, please visit http://www.pepsico.com/Media/Resource-Center#multimedia-downloads.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
The London -based artist / 'professional doodler' is taking the creative world by storm with her quirky, youthful, comic book-esque magazine covers and shop fronts and recently announced a partnership with fashion designer Marc Jacobs .
Nicolas Romero is an artist from Buenos Aires, Argentina , famed for his portraits – using both aerosol and brush-based techniques – influenced by Francis Bacon and Van Gogh.
Franco Fasoli (known as Jaz) began his creative career in the streets as a graffiti writer. He is recognized as one of the first major writers to begin working in the streets of Buenos Aires in the mid-90s, using graffiti as a way to express himself.
– A Dutch illustrator and visual artist based in the Netherlands . Hos divides his time between working as a commercial illustrator and working on his personal projects, exhibitions and independent publishing.
The Argentinian visual artist, born in Buenos Aires and raised in Barcelona , has been featured in galleries and streets around the world. Zosen runs graffiti workshops in Barcelona and is a co-founder of street wear label Animal Bandido.
A Brazilian illustrator, photographer and street artist from Sao Paulo , inserting new concepts into urban art. AKN is a plastic artist, illustrator and muralist.