Information Technology
Investors reject trade-off between workers and AI, as over 70% urge companies to invest in both: PwC 2024 Global Investor Survey
The survey, which captures the views of 345 investors and analysts across 24 countries and territories, finds that investors see technological change as the most significant driver of change for the businesses they invest in (71%), ahead of government regulation (64%), changes in customer preference (61%), and supply chain instability (60%).
Notably, investors are also not seeing a trade-off between AI and workers. 74% of respondents urge the businesses they invest in or cover to invest in upskilling their workforce. 32% expect AI to lead to headcount increases of 5% or more – on par with the proportion who expect little to no change in headcount (31%).
Wes Bricker , Global Assurance Leader, PwC US, said:
The survey finds that investors are cautiously optimistic about the global economy – half (51%) expect the economy to grow over the next 12 months, with macroeconomic and inflationary concerns falling from their 2022 highs (respectively, from 62% to 34% in 2024, and 67% to 31%). At the same time, investors' greatest concerns are cyber risks (36%) and geopolitical conflict (36%), both of which are largely unchanged over the last two years but have slightly risen from 2023.
With these risks remaining top of mind for investors, almost nine in ten (86%) agree that the ability of a company to manage through a crisis is an important factor in their investment decision-making. 60% of investors believe it is also very or extremely important that companies re-think their business models in response to supply chain instability – and 68% say they should increase their investment to de-risk them.
Investors continue to prioritize action on the impact of climate. 30% expect that the companies they invest in will be highly or extremely exposed to threats from climate change within the next 12 months, up eight points from 2022, although down two points from 2023.
75% of survey respondents agreed that they would moderately or significantly increase their investment in companies that are taking a range of climate-related actions, with the greatest support for taking action to build sustainable supply chains by working with suppliers and communities (80%). When assessing companies' net-zero transition plans investors say governance (72%) and associated capital or operating expenditures (68%) are very or extremely important. Additionally, 71% say companies should incorporate ESG/sustainability directly into their corporate strategies – a similar level to 2023.
However, challenges remain – 44% of those surveyed agreed that to a large or very large extent, corporate reporting about a company's sustainability performance contains unsupported claims – marking little change over the past two years. Not surprisingly, 73% are demanding a level of detail in assurance reports on sustainability information that is comparable to that of financial audits.
Nadja Picard , Global Reporting Leader, PwC Germany, said:
Investors value a wide range of data beyond financial information, particularly around corporate governance (40%) and innovation (37%). Most investors also report relying on multiple sources of information, including investor-focused communications (61%) and direct dialogue with the company (57%). Indeed, significantly fewer investors (55%) than in 2023 (66%) report relying on financial statements and note disclosures to a large or very large extent. As investors look to qualitative data, AI may provide significant opportunities in analysing information published by companies – nearly two-thirds (62%) say it has significantly or moderately increased their ability to do so.
Kazi Islam , Global Assurance Strategy & Growth Leader, PwC US, said:
In September 2024 , PwC surveyed 345 investors and analysts across 24 countries and territories and conducted in-depth interviews with 14 investment professionals. Respondents were predominantly institutional investors, comprising portfolio managers (21%), analysts (21%) and chief investment officers (23%), with 52% having more than ten years of experience in the industry. Their investments covered a range of asset classes, investing approaches and time horizons, and the assets under management (AUM) at their organisations range from < US$500 million to US$1 trillion or more; 53% of respondents are at organisations with total AUM of more than US$10 billion .
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