Giving the next generation a reason to hope

With its previous adverts enjoying over 200 million views, Erste Group has established itself as one of the most successful brands that regularly produce Christmas adverts. Jung von Matt DONAU reprised its role in handling the advert's creative implementation. With its previous adverts enjoying over 200 million views, Erste Group has established itself as one of the most successful brands that regularly produce Christmas adverts. Jung von Matt DONAU reprised its role in handling the advert's...

VIENNA, 19/11/2021 (informazione.news - comunicati stampa - editoria e media)

The new Christmas advert addresses climate change and uses familiar situations from everyday family life to show how even a small act can make a big difference in bringing about a better future. Saving water, separating waste, using a bicycle instead of a car - it's all about acting responsibly so we can offer our children a future worth living. The advert tells the story of how a father-to-be is moved to act sustainably by thinking about his as yet unborn child: #believetomorrow

" ," says Mario Stadler , Head of Group Brand Management at Erste Group.

Jung von Matt DONAU was once again responsible for the creative implementation of the advert. Werner Singer , Creative Director and Managing Partner: " ."

London -based Passion Pictures handled the animation, having already implemented the imaginative worlds of Erste Group's Christmas adverts in previous years. Working together with director Mark Waring , Passion Pictures this year created a fantasy world that is inspired by the stop-motion style and defies reality. The advert's music was composed by Soviet Science, while the lyrics of its song were written by Andreas Putz , the managing partner and founder of Jung von Matt DONAU.

On the back of Henry the Hedgehog (2018), Hanna Bumblebee (2019) and Edgar (2020), this newest advert marks the fourth Christmas short film that Erste Group has released together with Jung von Matt DONAU and Passion Pictures. The benchmark has been set very high: the previous Christmas adverts have together been viewed more than 200 million times and received more than 50 awards.

 

 
Head of Group Brand Management: Mario Stadler 
Advisor: Martin Radjaby-Rasset  
Group Brand Management: Daniel Ratzenböck, Juraj Flimel 

 

CD: Andreas Putz , Mike Nagy , Werner Singer 
Copywriter: Andreas Kadenbach 
Art Director: Werner Singer, Andreas Kadenbach 
Beratung: Katharina Höller, Katharina Hinterkörner 

 

Director: Mark Waring 
Executive Producer: Belle Palmer 
Head of Production: Mike Turoff 
Producer: Paige Sullivan, Daisy Holland 
Head of CG: Jason Nicholas 
VFX Supervisor: Dave Walker 
CG Supervisor: Alex Holman 
Head of animation: Aldo Gagliardi 
Head of art department: Christian Mills 

 

Composer: Scuta Salamanca 
Sound Design: Soviet Science
Lyrics: Andreas Putz (Jung von Matt DONAU) 

 

Colourist: Katie Dimmock 
Producer: Shannen Ward 

Wavemaker, Sabine Binder-Wessely 

 

Erste Group website: http://www.erstegroup.com/xmas
YouTube: https://youtu.be/VWJ-owque-Y  
Facebook: https://www.facebook.com/erstebank.sparkasse/videos/4535492456538827
Twitter: https://twitter.com/ErsteGroup

Erste Group press department

Christian Hromatka                                                                   
Tel: +43 50100 – 13711     
Email: christian.hromatka@erstegroup.com

Peter Klopf                                                                                 
Tel. +43 50100 – 11676     
Email: peter.klopf@erstegroup.com

Martin Sonn-Wende                                                                 
Tel. +43 50100 – 11680     
Email: martin.sonn-wende@erstegroup.com

This press release is also available at: www.erstegroup.com/pressrelease