GSMA Puts The Connected City At The Heart Of Mobile Asia Expo 2013

In partnership with China Mobile, Cisco, Ford Motor Company, Huawei, KT Corp. and SAP, the Connected City will be a life-like urban environment where attendees will experience how these companies are making homes smarter, motoring more intelligent, shopping easier and city living safer in the largest and most forward-thinking mobile market in the world. Each area will bring together the latest in cutting-edge products and services to demonstrate how a connected future, driven by mobile, will simplify and enhance people's everyday lives.

In partnership with China Mobile, Cisco, Ford Motor Company, Huawei, KT Corp. and SAP, the Connected City will be a life-like urban environment where attendees will experience how these companies are making homes smarter, motoring more intelligent, shopping easier and city living safer in the largest and most forward-thinking mobile market in the world. Each area will bring together the latest in cutting-edge products and services to demonstrate how a connected future, driven by mobile, will simplify and enhance people's everyday lives.

"The mobile industry continues to develop at an unprecedented pace and nowhere is this more evident than in Asia – a region that continues to experience tremendous growth and by 2020 will lead the connected devices and M2M market, both in terms of the number of devices and in terms of revenues," said Michael O'Hara, Chief Marketing Officer, GSMA. "The Connected City in Shanghai will be a reflection of Asia's market-leading position, where attendees will experience how the next wave of mobile innovation will deliver new business opportunities, enable disruptive products and services and ultimately drive economic growth."

Demonstrations in the Connected City include top-of-the-range connected cars with the latest state-of-the-art, in-vehicle technologies; innovative remote health monitoring and diagnosis services that link people to healthcare professionals from their own homes; and intelligent city services that can track vehicles or provide civic and lifestyle information via mobile devices.

The connected products and services on show in the Connected City include:

China Mobile

Cisco

Ford

GSMA

Huawei

KT

SAP

Also on show in the Connected City will be the FIRE! (Firefighting Interactive Rescue Environment) solution, the winning entry of a GSMA-supported competition at the UP London Hackathon event in April 2013. Entries to the competition were given access to data from British public service organisations such as the police and fire brigade and tasked with developing a mobile-connected service that could aid these organisations. FIRE! will be able to save the lives of firefighters by providing critical onsite location and essential hazard and temperature information from mobile-connected fire helmets and equipment.

Mobile Asia Expo 2013 will take place 26-28 June at the Shanghai New International Exhibition Centre. For more information on Mobile Asia Expo, including details on how to attend, exhibit or sponsor, please visit www.mobileasiaexpo.com.

Notes to editors
* Terms and conditions apply.

About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo. 

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com.