Turismo
Way's Premier Experiential Platform Powers Ancillary and Loyalty Experiences for Hyatt
This strategic initiative integrates Way's platform and APIs into Hyatt's digital ecosystem, including Hyatt.com, the World of Hyatt mobile app, property websites, and World of Hyatt FIND Experiences platform, enabling end-to-end merchandising and marketing of thousands of bespoke offerings and experiences throughout the entire guest journey.
This first-of-its-kind launch enables World of Hyatt members to earn and redeem points on ancillary offerings and experiences booked through individual Hyatt hotel websites. In addition, the World of Hyatt FIND Experiences platform allows World of Hyatt members to earn and redeem points on curated and authentic wellbeing-focused experiences – including "Limited-Time Experiences" and auctions, where members can bid their points for exclusive access to major events and iconic activations.
Sisson continued,
Designed for scale, this collaboration brings experiences to life at participating hotels and resorts across a broad range of the Hyatt brand portfolio. From one-time ticketed events like the Harvest Winemaker Dinner at Hyatt Regency Sonoma Wine Country, to experiences with local providers, including Park Hyatt Zurich's Art of Gold Crafting in collaboration with Piaget, to everyday offerings like cabana rentals and in-room amenities, Way powers the full spectrum of both on and off-property experiences and offerings, helping unlock additional revenue streams.
Michael Stocker , Co-Founder & CEO at Way, added,
Standout enterprise-wide features include real-time translation in any language, support for over 100 currencies with cross-border payouts, 25+ payment methods, and advanced data insights accessible at property, regional, and global levels, empowering Hyatt to execute on its experiential strategy at scale. This category-defining unification of experiences, ancillary revenue, and loyalty programs on a single platform sets a new standard for the future of experiential travel.
Way is the premier experiential platform for brands, uniting software, artificial intelligence, proprietary data and insights, and a global network of experience providers to redefine how consumers engage with the world's leading enterprises. Organizations leverage Way to launch, merchandise, and manage distinctive experiences that resonate with today's consumers.
Founded in 2020 as the solution for hospitality brands seeking to integrate experiences into their strategy, Way quickly established itself as a category leader at a time when unlocking new revenue streams had never been more critical. Today, Way is expanding across new segments of the consumer economy, enabling brands to offer transformative experiences that forge deeper, lasting connections with their audiences.
The company is backed by over $22m in capital and headquartered in Austin, Texas , with offices in Paris , France. www.way.co
Hyatt Hotels Corporation, headquartered in Chicago , is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2025 , the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents. The Company's offering includes brands in the , including ®, ®, ®, , and ®; the , including ®, ®, ®, ® , , ®, ®, ® , and ; the , including ® , ®, ®, ® , ® , , ® , ®, and ; the , including ®, ®, ®, ®, ®, and ®; and the , including ®, , ®, ®, , , and . Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit .
Erika Kraus ,
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