Relaytionship Goals: Create a Cultural Connection with Birmingham 2022 Commonwealth Games

As the birthplace of Shakespeare, the Industrial Revolution and the Peaky Blinders, the West Midlands has been a home for arts and culture to flourish for centuries. 'The Relaytionship' aims to celebrate the incredible wealth of cultural innovation the region has brought to the world and embody how diverse cultures and communities can come together to create something entirely new and unique. As the birthplace ofShakespeare, the Industrial Revolution and the Peaky Blinders, theWest...

As the birthplace of Shakespeare, the Industrial Revolution and the Peaky Blinders, the West Midlands has been a home for arts and culture to flourish for centuries. 'The Relaytionship' aims to celebrate the incredible wealth of cultural innovation the region has brought to the world and embody how diverse cultures and communities can come together to create something entirely new and unique.

"The Commonwealth Games is a time for people to connect and to share stories across countries and communities." said artist Amerah Saleh. "There is no better region to embody that global connection than the West Midlands.

"As one of the youngest and most diverse regions in the world, we're a place where many cultures come together to collaborate, to innovate and to create. It is this distinctive spirit of the West Midlands that we wanted to celebrate through The Relaytionship."

Councillor Patrick Harley, Portfolio Lead for Culture & Digital for the West Midlands Combined Authority, commented:

"Making connections with audiences across the globe is incredibly important as the West Midlands gears up for the Birmingham 2022 Commonwealth Games. Working with the region's thriving arts scene can help us to reach people across any border. The West Midlands is an incredibly popular destination for overseas visitors, particularly Australia, India and Canada. Pre-pandemic, the region attracted more than 2 million international visits every year. We want to remind them, that we are thinking of them, and are ready to welcome them back to the West Midlands as soon as we can."

What does 'home' mean to you?

What does 'incredible' mean to you?

Communities around the Commonwealth are being asked to contribute words and images which reflect their answers to these questions.

'The Relaytionship' launched today and continues around the Commonwealth for 294 days. For more information or to contribute your words visit www.makeitwm.com/relaytionship.

Video - https://mma.prnewswire.com/media/1656036/Amerah_Saleh_at_Birmingham_Airport_to_launch_The_Relaytionship.mp4
Photo - https://mma.prnewswire.com/media/1656027/Amerah_Saleh_at_Birmingham_Airport_to_launch_The_Relaytionship.jpg