Traceability and strategy to ensure quality throughout the world: the speech by Reen Nordin at the China Forum

«We care a lot about the Asian market and especially the Chinese one», said Reen Nordin, «for this reason we decided to produce Sweeki by selecting the best green and yellow kiwis at our disposal. To guarantee consumers a product that is always fresh and of high quality, with ideal organoleptic characteristics, we take care of all the steps using a chain that goes from collection, storage and distribution with a total traceability and punctuality, as well as a modular packaging service». «We...

«We care a lot about the Asian market and especially the Chinese one», said Reen Nordin, «for this reason we decided to produce Sweeki by selecting the best green and yellow kiwis at our disposal. To guarantee consumers a product that is always fresh and of high quality, with ideal organoleptic characteristics, we take care of all the steps using a chain that goes from collection, storage and distribution with a total traceability and punctuality, as well as a modular packaging service».

To make its products be tasted, since its foundation, Origine Group invests in direct contact with consumers, buyers and professionals, organizing promotional events, tasting, instore and in the field.

The European Art of Taste project will continue to promote the masterpieces of nature and art throughout 2021, involving consumers, journalists and professionals in incoming, in-store events and fairs, in partnership with European Union and the companies Apofruit, Origine Group, Jingold, King Fruit and RK Growers.

For further information and details: www.europeanartoftaste.com; www.europeanartoftaste.ch