Editoria e Media
Grocery giants Lidl and Whole Foods Market are two of the world's simplest brands
Brand complexity results in $780 billion of total annual unrealized revenue among the global brands surveyed. Additionally, since 2009, the publicly traded simplest brands consistently outperform the average global stock index by 1,600%.
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
"The world has never been more complex, and for consumers, the number of brand interactions has skyrocketed. While brand experiences happen at every touchpoint across a consumer's journey, they're not all created equal. After measuring the value of simplicity across ten editions of World's Simplest Brands, one finding is abundantly clear: When you understand and simplify your most important experiences, it pays," said David Srere , co-CEO and Chief Strategy Officer, Siegel+Gale.
"People today are prioritizing brands that deliver on the promise of simplicity, and they are willing to pay a premium for it," said Howard Belk , co-CEO and Chief Creative Officer, Siegel+Gale. "From finance to technology to groceries, the findings in World's Simplest Brands Tenth Edition reveal that simplicity is not a byproduct of success – it's the reason why brands thrive."
Additional key learnings:
Regarding additional unique offerings in WSBX, Brian Rafferty , Global Director of Analytics + Insights, Siegel+Gale, said, "Throughout our studies over the years, we have always seen some industries rated as simpler than others, like internet search. But with a deeper dive into consumer journeys for World's Simplest Brands Tenth Edition, we have found opportunities to simplify the consumer experience in every industry to drive business success."
To browse the full rankings by country and industry, visit worldssimplestbrands.com
Daniel Alonso , Senior Content Marketing Manager, Siegel+Gale
dalonso@siegelgale.com
Madeline King , Senior Marketing Manager, Siegel+Gale
madeline.king@siegelgale.com
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