Ericsson presents 10 Hot Consumer Trends 2014

* Ericsson ConsumerLab has identified some of the most important consumer trends for 2014 and beyond * Apps change society, your body is the new password and sensors in everyday places are some of the trends with far-reaching implications * Video consumption increasing as our friends have high influence on what we watch With 2013 coming to an end, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond...

New York, 11/12/2013 (informazione.news - comunicati stampa - telecomunicazioni)

With 2013 coming to an end, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond. For more than 15 years, ConsumerLab has conducted research to explore people's values, behaviors and ways of using ICT products and services. Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

Michael Björn, Head of Research at ConsumerLab, says: "The most important trend we see is the mass demand for apps and services across all industries and societal sectors - which has the potential to fundamentally change everyday life."

   

NOTES TO EDITORS

Link to "10 hot consumer trends for 2014" report
Link to infographic landscape
Link to infographic portrait
Link to video

 

Ericsson will be present at the Consumer Electronics Show in Las Vegas, January 7--10, 2014. Please visit our booth #13638 located in the Central Hall at Las Vegas Convention Center.  

 

About Ericsson ConsumerLab

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

 

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

 

Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscriptions. 

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com  
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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com

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