Information Technology
GoComet Redefines Supply Chain Intelligence with AI at Odyssey Dubai 2025
The keynote address was delivered by , Head of Manufacturing Capability, and , Head of Logistics at . They showcased Basamh Group's journey towards building a digitalized, disruption-proof, and resilient supply chain.
With a legacy spanning over six decades, the company manages 6,000+ containers annually from 70 manufacturing sites in 25 countries and 60 ports worldwide. But with such scale comes complexity, and as Felemban noted, "In logistics, Murphy's Law always applies. If anything can go wrong, it will."
Today, by integrating GoComet with its existing ERP and supply chain software, the group has automated nearly 60% of their core processes, ensuring data consistency, faster collaboration, and end-to-end visibility across.
"What we were able to do is use GoComet as the central nervous system of our logistics. It literally became a logistics operating system for us — handling all tasks and processes in one place," said Ismail.
Predictive alerts and real-time visibility have equipped the group to navigate with agility, shifting from monthly reaction cycles to real-time planning.
Their "ADAPT" strategy — — now serves as the cornerstone of their supply chain vision. As Ismail emphasized, "Resilient supply chains aren't built in calm times; they're built through disruption. Every challenge teaches us to bounce back stronger, faster, and smarter."
Both speakers emphasized that — freeing personnel from routine firefighting to focus on proactive, strategic decisions.
Looking ahead, Basamh Group aims to further leverage —continuing its journey towards a smarter, data-driven supply chain.
The event concluded with launch of Gocomet's that can understand user intent, extract insights from emails and PDFs, identify risks, and do much more, completely without manual intervention.
And , integrating live port, weather, and geopolitical data with shipment data, enabling companies to anticipate disruptions, assess risks, and make informed decisions in real time.
GoComet AI learns, adapts, and acts on your behalf, enabling businesses to reduce lead times by 20 percent, and cut costs by nearly 25 percent.
The next frontier in logistics innovation is not manual, it's mindful.
View original content:https://www.prnewswire.co.uk/news-releases/gocomet-redefines-supply-chain-intelligence-with-ai-at-odyssey-dubai-2025-302600862.html