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Introducing Polaroid Now & Now+ Generation 3: Sharper shots, better in bright light

AMSTERDAM , March 4, 2025 /PRNewswire/ -- The Polaroid Now Generation 3 Instant camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials.  AMSTERDAM , March 4, 2025 /PRNewswire/ -- The...
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AMSTERDAM  , March 4, 2025 /PRNewswire/ -- The Polaroid Now Generation 3 Instant camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials. 

 

 

Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures. 


Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now camera takes cleared pictures = even on super sunny days. 


Capture modern life in the original Polaroid aesthetic. And see every detail of each picture on our iconic full-sized i-Type. 


The classic Polaroid look that generations have come to know and love, now made from more future-friendly materials.


The Generation 3 Polaroid Now's twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.

 


The Polaroid Now+ Generation 3 Instant camera is unlocking new creative possibilities by being paired with the Polaroid app. Access aperture priority, remote controls, double-exposure, self-timer, manual mode and more. This connectivity, combined with an optimized two-lens autofocus system that takes sharper pictures in bright lighting, results in a classic-look camera packed with modern tech.

Available in four new colors,  made with 40% recycled materials and compatible with iconic, full-sized Polaroid i-Type Film. 


Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now+ takes clearer pictures – even on super sunny days. 


Manual controls, aperture priority, remote controls, double exposures, and more are all unlocked when linking the Now+ with the Polaroid app.


The classic Polaroid look that generations have come to know and love, now made from more future-friendly materials. 


Capture modern life in the original Polaroid aesthetic. And see every detail of each picture on our iconic full-sized i-Type. 


The Polaroid Now+'s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.

Available from March 4  on Polaroid.com  and select retailers worldwide. 

Photo:  https://mma.prnewswire.com/media/2633073/Polaroid_Now_and_Now_Generation_3.jpg
Photo:  https://mma.prnewswire.com/media/2633074/Polaroid_Now_and_Now_Generation_3_Image.jpg

 

 

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