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Worldwide Public Wi-Fi Market Opportunities for Mobile Operators in the Age of Pervasive LTE
The importance of public Wi-Fi might decrease as LTE adoption grows, so mobile operators should explore new ways to ensure that their public Wi-Fi investment remains relevant and provides financial benefits. The Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE market research, available at http://www.reportsnreports.com/reports/335277-public-wi-fi-worldwide-opportunities-and-strategies-for-mobile-operators-in-the-age-of-pervasive-lte.html , is a viewpoint report that provides analysis and insights on public Wi-Fi data traffic trends, consumer behaviour and business models. It suggests new opportunities and strategies to maximize public Wi-Fi monetization, which will come under more pressure as LTE penetration increases.
The public Wi-Fi market report analyses the role and importance of public Wi-Fi in light of mobile network operators (MNOs) commercializing, implementing and monetizing LTE; provides insights into public Wi-Fi traffic trends worldwide and particularly focuses on some of the key countries; looks at consumer behaviour around public Wi-Fi; examines public Wi-Fi business models for MNOs and suggests innovative ways to monetize public Wi-Fi networks.
This report focuses on public Wi-Fi usage - it is not intended to address home or office ('private') Wi-Fi usage. Key questions answered in this report include what is the position of public Wi-Fi in different countries worldwide? What are the public Wi-Fi and mobile data traffic trends? How is consumer Wi-Fi behaviour evolving in an LTE world? What are the main operational Wi-Fi business models? Can operators make money from Wi-Fi? If yes, how? How can operators ensure that their Wi-Fi investments remain relevant and valuable?
Order a copy of Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE market research report at http://www.reportsnreports.com/Purchase.aspx?name=335277 .
C Proactive public Wi-Fi operators (particularly those in developed markets dominated by postpaid subscribers) should explore launching Wi-Fi plans for foreign visitors/tourists. NTT Docomo has launched such a plan in Japan . Tourists are much more likely to buy affordable pay-per-use Wi-Fi services rather than mobile data LTE plans. Offering international Wi-Fi roaming either bundled with high tariff contract plans or on a daily paid basis can help strengthen the operator's position in frequent/business traveller segment.
Offer voice and messaging services over existing public Wi-Fi network using 'VoWiFi apps'. Sprint and T-Mobile USA offer this service. Customers benefit from enhanced coverage and discounts on services. In addition, the operator can act as a host operator for MVNOs offering mobile+VoWiFi bundled services for customised handsets that support Wi-Fi-to-mobile handover.
This approach requires entering into traditionally non-telco domains and developing new competencies. Operators could build their own in-house cloud Wi-Fi platforms, acquire existing ones or partner with them. For example, SingTel acquired Amobee, a Wi-Fi advertising platform.
On similar lines, the research titled is a bundle of World LTE market reports that includes two deliverables:
1. A database (updated half-yearly): quantitative & qualitative data for 45 countries, 6 zones & world consolidated 76 LTE operator sheets are also available. It gathers information about spectrum issues, technologies, revenue & subscriber data & forecasts up to 2018.
2. A report (updated half-yearly) providing you with the state-of-the-art regarding LTE: overview of dynamics in LTE markets up to 2018 by geographical area and by technology. It also provides you with analyses of the worldwide market status, LTE pricing, new services, technological issues, spectrum, roaming, chipsets and devices.
By zone and by country, world consolidated: 2010 to 2018, LTE subscriptions, LTE service revenues. World, 6 Zones and 45 countries.
Background information: operators, LTE framework; Regulation: spectrum auctions, refarming as well as Subscribers and growth rate.
Explore more reports on the information technology and telecommunications industries at http://www.reportsnreports.com/market-research/information-technology/ .
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