Editoria e Media
Monotype Launches a New Foundry Program, Designed to Empower and Scale the Type Community
Monotype offers an unparalleled library of fonts including many of the world's most iconic typefaces from over 4,500 independent type designers and foundries. These typefaces have the potential to be seen by over 100 million potential customers comprising designers, creatives and users through Monotype's ecommerce platforms including Monotype Fonts. Monotype Fonts is the leading font license and management platform in the industry offered 'as a service'.
Examples of Monotype's customers and partners include Canva, Shopify, Picsart, Toyota, Nike, H&M, Samsung, Microsoft, Adidas, Ford, Tencent , Fuji PTC, Duolingo and Alibaba.
Partnering foundries and type designers on the Foundry platform will gain a dedicated, brandable page on MyFonts and Monotype Fonts, a new "business hub" analytics dashboard, self-service tools to easily upload and manage type designs, educational assets, and additional marketing support.
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Monotype's network of independent type foundries and type designers has grown over 30% over the last 3 years. In a 2022 Monotype survey of 433 independent type foundries, half the respondents (50%) revealed that the royalties paid to them by Monotype represented 50% or more of their total revenue. For almost a quarter of foundries (24%), Monotype royalties represented 75% or more of their total revenue.
The Foundry Program will help the independent type community respond to rapidly changing customer needs and wider trends in the design software industry. As of 2022, the value of the global Font and Typeface market was estimated at USD 1.05 billion and is anticipated to reach USD 1.32 billion by 2028.
While the market for quality type is strong and growing, common customer challenges include time spent searching for fonts across different websites; managing tens - sometimes hundreds - of individual perpetual font licenses; sharing fonts and forecasting the total cost of type within the business; and ensuring brand consistency globally. As a result, many companies now prefer to access an extensive library of quality fonts via a single end-user license agreement.
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More information on the Monotype Foundry Program here.
For foundries with questions about joining the Program contact us.
Monotype creates brands that matter with type, technology, and expertise. The company partners with leading foundries to deliver the broadest inventory of high-quality typefaces in the world for our customers. Monotype Fonts is the leading font management platform in the industry and combines the world's largest collection of award-winning type, the expertise of the most sought-after foundries and type designers and trusted and secure font management — all under a single agreement.
Further information is available at www.monotype.com.
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