OMD Named Global Media Agency of the Year 2019 by Adweek
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According to Adweek's story, the turnaround began with key leadership changes including the appointment of Florian Adamski to Global CEO in late 2017 and the subsequent development of a new brand promise and competitive positioning, Better decisions, faster.
The article further credits numerous global initiatives undertaken across the business and the joint introduction of a new tech platform (Omni) and media planning process (OMD Design) with the turnaround.
The story concludes that, after years of global dominance, despite a difficult 2017, OMD, whose clients include McDonald's, PepsiCo, Apple and the Renault Nissan Alliance, among many others, has delivered an unprecedented comeback and is once again at the top of its game.
OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. With over 12,000 people working in over 100 countries, OMD is the world's largest media network. OMD is currently ranked the world's most effective media agency network in the Effie Effectiveness Index. OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/
CONTACT: Joslyn Head, +44(0)7866-030-979, Joslyn.head@Omd.com
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