Coty and Jollychic Announce Partnership to Explore E-retail Potential

Mohammed Jabri, Jollychic Marketing VP of Middle East, introduced the scope of the partnership: "Jollychic and Coty group will closely cooperate through a series of industry leading innovations, such as integrating e-commerce service with the unique brand strategy and optimizing customer online-offline shopping experience via big data and artificial intelligence. Coty will also participate deeply in the Jollychic brand-store construction to better convey the brand message and sell limited edition items to online shoppers."

Mohammed Jabri, Jollychic Marketing VP of Middle East, introduced the scope of the partnership: "Jollychic and Coty group will closely cooperate through a series of industry leading innovations, such as integrating e-commerce service with the unique brand strategy and optimizing customer online-offline shopping experience via big data and artificial intelligence. Coty will also participate deeply in the Jollychic brand-store construction to better convey the brand message and sell limited edition items to online shoppers."

"E-commerce is an innovative way of retail and has huge potential beyond online sales. It can play a great role in fields such as brand communication and customer service. It's a great honor for Jollychic to form a partnership with Coty Group," Jabri added.

Statistics from Bain and Company show the penetration rate of online sales stands at only at 4 percent of the total Middle East retail business. However, it is expected that the region's e-commerce market will grow 3.5 times by 2022, reaching a total market size of $28.5 billion.

It's obvious that the brand giants are among the first to take an active role in the burgeoning digital sector. Previously, Jollychic has formed partnerships with many world-renowned brands such as L'Oréal, Johnson & Johnson, Wet n Wild, Kryolan and others to meet the changing landscape.