Varie
123racing U.S. Social Wager Appeals to Large Crossover Gambling Base Says 123gaming
The 123racing pool wager was developed to stimulate interest and spend in mainstream traditional wagering products and broaden the appeal to new gambling demographics with a truly interstate availability across the USA . The wager which is integrated across an entire tote racetrack, Off Track Betting (OTB), online and mobile network, sees horse bettors across the US compete against one another via a national real-time interactive leaderboards, bringing a fantasy sports or world series of poker engagement style to the sport of horseracing.
The 123racing product, which is based on a Pick 6 format, with participants scoring points based on the placing of horses over six races, with the highest number of points winning, combines elements of pari-mutuel pool betting with fantasy sports components for horseracing.
123gaming founder and CEO Rob Earle said, "We have established a strong base following our soft launch at the end of 2014 and are pacing well for a year of growth throughout 2015. Horseracing is currently the only truly interstate legal wagering product in the USA and it needs to compete with other forms of entertainment that is encroaching for a share of the players' wallet. Our black box technology along with the 123racing wager is a complementary product to existing wagering formats, and has already demonstrated to be a good crossover product for fantasy sports and poker players that are not regular horse racing bettors, thus widening the player base for legal wagering products for our partners."
123gaming is a US, New Zealand and UK based developer of innovative gaming technology and products designed to stimulate interest and spend in mainstream, traditional and core wagering products.
The content of this news release is a business communications and is not intended to promote the utilization of goods or services mentioned within where prohibited by law.
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CEO
123gaming, Inc.
+1-203-903-0144
rob.earle@123gaming.com