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Increasing Globalization and Rapid Expansion of Businesses across the Globe to Boost the Growth of Global MICE Industry by 2028 - Exclusive Research Study [168 pages] by Research Dive
The COVID-19 pandemic has impacted the global MICE industry in a negative way. The decline in the market growth can be attributed to lockdown, travel restrictions, and social distancing measures to avert the spread of coronavirus. In addition, majority of the popular MICE events destinations were cancelled due to lockdown restrictions. For instance, the popular MICE events destinations in the United Arab Emirates (UAE) faced huge revenue loss due to travel restrictions, which led to closure of hotels, Emirati Airlines, and tourism sectors.
By type, the meetings sub-segment is anticipated to hold dominant market share and register a revenue of $979.6 billion by 2028. This is mainly because meetings bring people together that helps people in sharing the information, contributing their ideas, and also involves problem solving & discussion. In addition, meetings assist the participants in understanding the effective communication techniques and thus facilitates opportunities for personal growth.
By region, the This growth is owing to the presence of top meeting destinations in the region such as France , UK, Germany , and other countries. Besides, MICE industry is popular in Europe due to high level of customer service, excellent catering, safe & comfortable transport, excellent internet connectivity, and comfortable & safe accommodation.
Some of the top players of the global MICE industry are:
These players are implementing numerous strategies to gain a competitive edge in the global industry. For instance, in February 2021 , Thomas Cook India entered into a partnership with Marriott International, and announced the launch of India's first physical MICE event after lockdown with a focus on restarting of MICE travel. The aim of the event is to bringing back confidence in MICE travel.
Further, the report presents several aspects of these major players such as business & financial performance, SWOT analysis, latest developments, product portfolio, and many more. -
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