Zoomlion Accelerates Global Market Growth with Impressive Showings at International Expos

Zoomlion is targeting high-end markets in Europe and North America by localizing manufacturing and engaging in regional expos to enhance its brand image and competitive edge. Concurrently, the company is making advances into emerging markets in Asia, Africa, and Latin America, proving the competitiveness of its products through participation in significant local exhibitions. Zoomlion is targeting high-end markets inEuropeandNorth Americaby localizing manufacturing and engaging in...

Zoomlion is targeting high-end markets in Europe and North America by localizing manufacturing and engaging in regional expos to enhance its brand image and competitive edge. Concurrently, the company is making advances into emerging markets in Asia, Africa, and Latin America, proving the competitiveness of its products through participation in significant local exhibitions.

In 2023, Zoomlion achieved a record overseas revenue of 17.905 billion yuan (US$ 2.48 billion), continuing this strong growth into the first quarter of this year with a 52.85% increase in overseas revenue, which reached 5.703 billion yuan (US$ 790.26 million) and accounted for 48% of its total revenue.

Recent exhibition highlights and achievements:

Zoomlion's strategic participation in international exhibitions highlights the company's steadfast commitment in the global market. By leveraging these opportunities, Zoomlion not only showcases its new product lines and innovations but also deepens connections with customers globally. Moreover, the company strengthens its competitiveness through strategic local adaptations, driving significant growth and reinforcing its market position.

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