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Match Group Partners With the UK Government To Promote COVID-19 Vaccinations
Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.
"An important part of returning to normal is helping people feel safe as they connect in person," said Alexandre Lubot , CEO of Match Group EMEA and APAC. "We are honored to work with the UK government to encourage our members to participate in the vaccination campaign across our dating platforms. A unified push towards more vaccinations will allow people to once again meet in person and connect in meaningful ways."
For many users on Match Group's dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.
"I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country. This is another incredible asset to our vaccination programme - the biggest and most successful in our history," said Vaccines Minister
Nadhim Zahawi . "The vaccine is our way out of this pandemic and we have made incredible progress so far with over three quarters of adults receiving at least one dose. I encourage everyone who is eligible to roll up their sleeves and get the jab - it could save your life and protect your loved ones."
Below are examples of vaccine promotion campaigns launching across Match Group in the UK:
For more on Match Group's work with the United Kingdom , please visit: nhs.uk/covidvaccine.
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of dating services available globally. Our portfolio of brands includes Tinder®, Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish®, and OurTime®, as well as a number of other brands, each designed to increase our users' likelihood of finding a meaningful connection. Through our portfolio companies and their trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.
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