Nutrigenomics Market to Experience Robust Growth due to Rising Cases of Food Allergies Till 2025 | Million Insights

To cater to rising demand for customized diet, manufacturing companies or institutes are investing in R&D to expand application scope. For instance, February 2019, a team of researchers from King's college of London found that blueberries can low blood pressure. According to their research study, eating 200 grams of blueberries for a month can improve blood vessel function and reduce systolic blood pressure. Researchers found that regular consumption of drinks based on blueberries are effective in reducing blood pressure by 5mmHg in a month.

To cater to rising demand for customized diet, manufacturing companies or institutes are investing in R&D to expand application scope. For instance, February 2019, a team of researchers from King's college of London found that blueberries can low blood pressure. According to their research study, eating 200 grams of blueberries for a month can improve blood vessel function and reduce systolic blood pressure. Researchers found that regular consumption of drinks based on blueberries are effective in reducing blood pressure by 5mmHg in a month.

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Product Insights:

On the basis of product, the nutrigenomics industry can be bifurcated into services, and reagents and kits. In 2018, reagents and kits segment accounted for largest market share owing to growing health awareness regarding chronic diseases. Increasing number of clinical laboratories is also expected to contribute well to segment's growth. However, services segment is anticipated to exhibit highest CAGR over the forecast period attributed to growth of healthcare information technology (IT) services. Such services include telepathy, health records, and user-friendly healthcare applications for housebound patients.

Application Insights:

In terms of application, the nutrigenomics market can be classified into diabetes, obesity, anti-aging, and chronic diseases. Obesity segment is anticipated to hold largest market share over the forecast period. This is attributed to rising cases of obesity among young and adult population across the globe. Growing adoption of unhealthy lifestyle and increasing stress level among individuals is giving rise to obesity. Moreover, genetic factors are also responsible for body fat distribution and weight gain among individuals.

Technique Insights:

On the basis of techniques, the nutrigenomics industry can be categorized into blood, saliva, buccal swab, and others.

Regional Insights:

Regional segmentation includes Europe, North America, Asia Pacific, Central and South America, and Middle East and Africa. In 2017, North America accounted for largest revenue share. It is anticipated to dominate the market over the forecast period owing to rising consumption of specialized diet in the region. In addition, advent of direct to consumer nutrigenomics kits is expected to impel regional growth. Moreover, ongoing research and development regarding nutrigenomics will drive regional market growth in coming years.

Asia Pacific, on the other hand, is predicted to exhibit significant growth owing to rising demand for beverages and functional food in the region. This factor is promoting adoption of nutrigenomic techniques. Japan is expected to the largest consumer of functional food in the region, which will drive regional market in coming years.

Some of the key players in the nutrigenomics market are Unilever; Danone; Genova Diagnostics; Inc.; Gene Smart; Metagenics, Inc.; and Cell Logic. Companies are adopting business strategies such as mergers and acquisitions to expand their product portfolio and gain competitive edge over others.

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