VAPESTICK Reports Exponential Growth in Electric Cigarette Sales in 2013

(Issued by pressat.co.uk 10th March 2013)

 

VAPESTICK, one of the UK's most popular and widely distributed brands of electric cigarettes has revealed exponential growth in sales in 2013.

 

Since 1st January 2013, Vapestick's sales (across all channels) have grown by more than 200% compared to the Q4 average in 2012, and this rapid growth shows no signs of slowing in March. 

 

According to Vapestick, the sudden jump in sales growth has been attributed to a number of key factors, initially fuelled by New Year's resolutions, where smokers opted to switch to electric cigarettes, as a healthier and cheaper tobacco alternative.  

 

Michael Clapper, co-founder and chairman at VAPESTICK says, "We believe the jump we've experienced is down to a number of key factors, but the nature of electronic cigarettes means that the word spreads, increasingly rapidly, as one smoker in any peer group makes the switch and demonstrates their discovery to friends and colleagues. We were already seeing rapid sales growth throughout 2012, but it seems as if January 1st was the trigger point for many others to make the switch too."

 

Another factor that Vapestick believes has contributed to sales growth includes the introduction of 'cartomisers' to replace their previous 'cartridges' across their rechargeable electric cigarette range. The cartomisers deliver around 30 cigarettes of smoke-time each, and each one comes with its own built-in atomiser, which helps to improve efficiency, consistency, flavour and vapour production. 

 

Clapper said, "Cartomisers have undoubtedly made a big difference to the number of repeating customers we are seeing. The overall vaping experience is now more satisfying than its ever been, and we've seen a jump from around 25% of our customers coming back regularly for their refills, to around 38%, and we expect this upwards trend to continue further over the coming months."

 

The electric cigarette industry as a whole is seeing a period of enormous growth and brands like VAPESTICK are having to move fast with its product development and innovation to stay ahead of the curve. In addition to the switch over to cartomisers, VAPESTICK has launched several other new product lines this year too, including a 0% nicotine 'V-Shisha' range, and an 1,800 puff electric cigar (named the VIGAR).  As with all VAPESTICK products, the new models also come with a blue LED light tip, and the quality assurance that VAPESTICK is a founding board member of ECITA (Electronic Cigarette Industry Trade Association), so its products must be routinely tested in UK labs to ensure they are free of any contaminants.

 

VAPESTICK electric cigarettes are sold online at www.vapestick.co.uk and at thousands of independent chemists and newsagents across the UK, as well as Tesco, Harrods, Argos, Costco and Makro.

 

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VAPESTICK is a UK based company that provides electronic cigarette products to adults looking for a healthier and cheaper alternative to smoking tobacco. In the past two years, exponential sales growth has been achieved though a combination of product innovation, design and pricing. 

 

VAPESTICK is a founding board member of ECITA (the European Electronic Cigarette Industry Trade Association).

 

VAPESTICK products are available online at www.vapestick.co.uk and at Tesco, Harrods, Argos, Costco, Londis and Makro, as well as thousands of other independent retailers across the UK. 

 

 

Michael Clapper 

Chairman, VAPESTICK

VAPESTICK House, 

85a Stanmore Hill

Stanmore, 

Middlesex

United Kingdom 

HA7 3DZ

 

Voice: +44 (0) 800 011 4312

E-Mail: [email protected] 

Website: http://www.vapestick.co.uk