Sport
Pepsi® Hails Heroes On And Off The Pitch
PURCHASE, New York , April 2, 2014 /PRNewswire/ -- – Pepsi® today globally premiered the latest evolution of the brand's 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that " ." The " creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – and four-time player of the year, – the spot fuses the world of football and music through extraordinary singer / songwriter / producer as she performs an exclusive, fresh take of David Bowie's iconic classic, " " – available today on iTunes worldwide.
Photo - http://photos.prnewswire.com/prnh/20140402/NY85506
comments: "
The creative unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony – an everyday hero – proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.
Much like sports unite the world through friendly competition, Stony unites famous footballers, the city of Rio and Janelle with a simple beat to create a passion that is irresistible.
said
The interactive film of the commercial provides an immersive viewing experience, with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, unlocking additional interactive content to delve deeper into Stony's tour through the streets of Rio – allowing them to create their own experience. The compelling, interactive escape offers twists and turns to the story of the footballers, Rio, Stony and Janelle and how their worlds sync up, all brought to life in an engaging, uniquely shareable way, with content vignettes including:
:
The " global commercial and interactive film are the latest pieces of exciting and engaging content to be released from Pepsi as part of its 2014 football campaign, which kicked off in January with the unveiling of its largest-ever, international football squad. It also follows the announcement of the brand's creative art collection, "The Art of Football." The yearlong campaign will continue to bring more experiences to fans throughout the year – bringing them closer to the game they love.
For more information on Pepsi and "Live For Now" visit www.Pepsi.com and follow the conversation online with .
:
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more than
$1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
A GRAMMY Award -nominated singer-songwriter, performer, producer and CoverGirl spokesperson, Janelle Monae is known for her unique style and groundbreaking sound. In 2010, Monae released the highly-anticipated and critically-acclaimed album The ArchAndroid, which earned her two GRAMMY Award nominations. In 2013, her celebrated album The Electric Lady reached No. 5 on the Billboard Top 200 Chart. The video for the album's first single, "Q.U.E.E.N.," received a coveted MTV VMA Moonman. Monae also received Billboard's prestigious 2013 Rising Star Award.