Sweden Survey Reveals Craziest Travel Mishaps

      According to a recent YouGov* survey conducted by Visit Sweden, 8% of the respondents admitted to ending up in the wrong destination while travelling. Out of 80 million travellers identified as dreaming of visitingSweden, nearly 8 million might accidentally find themselves in adifferentSweden—not the original one. Oops! Watch how to distinguish the originalSweden Video:Look out for the Original Sweden Here are some examples of the merry misadventures from...

 

 

According to a recent YouGov* survey conducted by Visit Sweden, 8% of the respondents admitted to ending up in the wrong destination while travelling. Out of 80 million travellers identified as dreaming of visiting Sweden, nearly 8 million might accidentally find themselves in a different Sweden—not the original one. Oops!

Watch how to distinguish the original Sweden

Video: Look out for the Original Sweden

Here are some examples of the merry misadventures from the survey, when travel plans take a detour:

Because sometimes, travel surprises make the best stories. And although these stories may not involve festive airport dashes or forgotten family members, they're a gentle reminder this Christmas: even Santa checks his route twice!

To help avoid future travel mishaps, Sweden has, as the first country in the world applied to the European Union Intellectual Property Office (EUIPO) to trademark Sweden as a destination.

The mix-ups highlight the need to distinguish the original Sweden. Travellers who already signed an online petition to support the trademark application were asked if they felt any other original Swedish treasures should be trademarked. Their suggestions were delightful: fika (the cherished coffee break), cinnamon buns (arguably Sweden's sweetest treat), friluftsliv (embracing nature like a true Swede), and midsommar (flower crowns are a must).

To ensure travellers reach their desired destination, checking how many namesakes a country or city might have before setting off is recommended. Find out if there's a place somewhere in the world that shares your name: visitsweden.com/visit-the-original-sweden

Press imagery & Videos

*Source: Visit Sweden Survey Autumn 2024, Visit Sweden/YouGov 1,000 interviews per market (UK, US, DE, NL, FR, FI, DK, NO, SE), via the internet, with men and women aged 20-70

Photo: https://mma.prnewswire.com/media/2575133/Visit_Sweden.jpg
Logo:  https://mma.prnewswire.com/media/2549457/5063253/Visit_Sweden_Logo.jpg

 

 

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