Istruzione e Formazione
SPi Global rebrands as Straive; launches a new, bolder and younger brand identity
The rebranding exercise is an amalgamation of several strategic and gradual changes to the visual identity of the company including a new brand color, logo, refreshed website and social channels. The name encompasses the company's increased focus on AI-driven solutions and signifies the ongoing endeavor to continuously enhance the value that the company brings to its customers, employees and to the community. The new brand logo represents Straive's commitment to unravel the power of information by . The refreshed look with Orange as the new brand color represents the wave of innovation and excellence the company brings to its esteemed customers in Research, Education, Ed-Tech, Finance, Real Estate, ESG, Logistics, etc.
, said, "We have been on a consistent path of growth, expansion and evolution through the years. As an extension of that, we are excited to launch our new brand and visual identity. The rebranding is our pledge to keep evolving in our quest to "
The company also launched a new brand film and a microsite to mark the brand refresh.
Photo: https://mma.prnewswire.com/media/1486325/Straive.jpg
Logo: https://mma.prnewswire.com/media/1486326/Straive_Logo.jpg