Nescafé Espresso Concentrate expands to the US: enabling consumers to create customized, café-style, cold espresso beverages at home

Axel Touzet, Head of Nestlé Coffee Brands Strategic Business Unit, said, "Through the Nescafé Espresso Concentrate we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create café-style beverages in an instant without any extra machinery." Axel Touzet, Head of Nestlé Coffee Brands Strategic Business Unit, said,...

VEVEY, Switzerland, 09/01/2025 (informazione.news - comunicati stampa - cibi e bevande)

Axel Touzet , Head of Nestlé Coffee Brands Strategic Business Unit, said, "Through the Espresso Concentrate we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create café-style beverages in an instant without any extra machinery."

 Espresso Concentrate is made with 100% Arabica beans and comes in a 300-milliliter bottle (enough for approximately 20 cups of espresso when prepared as directed). In the US, it will be available at retailers starting in February in two variations: Espresso Concentrate Black and Espresso Concentrate Sweet Vanilla.

The Espresso Concentrate was successfully launched last year in China and Australia .

[1] Source: Statista.

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