Information Technology
MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America & EMEA
Helping , the company's total funding has now crossed with this round, positioning it among the leading players in the AI-powered customer engagement space.
The new funds will be used to scale its flagship Merlin AI suite, a collection of intelligent agents purpose-built for marketing and product teams to make data-driven decisions, automate campaign management, and increase customer conversions.
"Our global momentum, on top of our category leadership in Asia , validates that brands are moving beyond legacy marketing clouds," said . "More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America , EMEA."
The company counts over 1,350 global brands among its customers, including SoundCloud, McAfee, Domino's, Deutsche Telekom, and Travelodge, reaching over two billion consumers each month.
"MoEngage has been an incredible partner in our growth journey," said . "Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base."
, said, "Our investment in MoEngage reflects Goldman Sachs' commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers."
, added, "We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships."
The UK and have become a major growth frontier for MoEngage. As economies accelerate their agendas, the demand for AI-driven customer data and engagement platforms is surging across the regions.
The company currently has about across its 15 global offices. To deepen its market presence, MoEngage plans to significantly
, particularly in , by scaling its customer success, support, sales, and marketing teams. Furthermore, the company intends to
and hire more talent to support these efforts.
MoEngage has been actively expanding its presence in key European markets, working with leading retail, e-commerce, financial services, and telecom companies. We help these businesses and deliver personalized, omnichannel marketing experiences. Our aim is to help enterprises in the region leverage AI to in the UK and Europe's increasingly competitive digital landscape.
Avendus acted as the exclusive financial advisor to the company and shareholders.
Bengaluru and San Francisco , MoEngage is an insights-led customer engagement platform, trusted by over global consumer brands including SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Its Merlin AI suite, a team of AI agents, enables marketers to launch campaigns faster and scale conversions with AI Decisioning. Consumer brands across use MoEngage to power digital experiences for over people every month.
MoEngage has been recognized as a in the , and named a in .
To learn more, visit www.moengage.com
Pooja Poddar Jain , Lead - Communications
Email: pooja.poddar@moengage.com
Logo: https://mma.prnewswire.com/media/2815704/MoEngage_Logo.jpg
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