Breaking.dk: Reusable Cotton Swab Becomes Instant Hit Selling $600,000 in Three Weeks

»We have worked with product design for many years and have seen the resource waste and pollution related to singe-use products. Some corporations will pay for their climate sins to go away by donating to charities rather than completely rethinking their products, but instead of trying to make products more friendly towards the environment or donating to charities, we believe in actually changing the premise of products - by making long lasting reusable products to replace disposable ones«, says Isabel Aagaard, who makes up one third of the trio who wants to initiate an all out attack on single-use products by launching a variety of reusable ones in the years to come.

»We have worked with product design for many years and have seen the resource waste and pollution related to singe-use products. Some corporations will pay for their climate sins to go away by donating to charities rather than completely rethinking their products, but instead of trying to make products more friendly towards the environment or donating to charities, we believe in actually changing the premise of products - by making long lasting reusable products to replace disposable ones«, says Isabel Aagaard, who makes up one third of the trio who wants to initiate an all out attack on single-use products by launching a variety of reusable ones in the years to come.

Cotton swabs »tip of the spear«

And the first, of what the founders believe to be one of many such game changing products, is the reusable cotton swab LastSwab - a product made from medical silicone and nylon, which was launched on the crowdfunding platform Kickstarter just weeks ago and has already become an overwhelming succes with sales in excess of USD600,000 in less than a month:

»We seem to have hit a nerve among many consumers as more than 17,000 backers have already said goodbye to the single-use cotton swabs and bought the LastSwab. In fact, many pre-pledged their purchase even before the launch date of the campaign. This initial success shows the potential of transforming traditional single-use products into reusable ones - and the LastSwab is just the tip of the spear for opening people's ears to this radical change of how we view products. The goal is to have our products available all over the world in mainstream retail outlets such as Walmart and Tesco in order to secure significant impact«, says Isabel Aagaard.

The age of single-use plastic is at an end - EU ban starts in 2021

But LastSwab and their backers are not the only ones who have seen the writing on the wall when it comes to single-use plastic. Pictures of seahorses wrapped around cotton swabs and birds with plastic cutlery in their stomachs have raised the awareness among people and politicians around the world and just a month ago the EU parliament passed legislation to ban single-use plastic items such as straws, cotton swabs and cutlery by 2021.

»We strongly believe that the age of single-use plastic as well as the "use and discard culture" have come to an end and the recent legislative measures from EU support this vision. We want LastSwab and upcoming reusable products to be part of a future where we are much more thoughtful of how we spend our resources so that maybe our grandchildren will laugh at how grandad used to throw away products he had only used once, as if there was a planet B«, Isabel Aagaard ends. 

- Frandsen & Aagaard ApS, 14/05/19

Contacts:
Kaare Frandsen
Email: [email protected]

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