Business Reporter: Succeeding with digital transformation

Footwear brand Deckers is an example of a company, partnering with Jellyfish, that has achieved this transformation. Richard Russel, VP of omnichannel marketing describes how Deckers understand the way media impacts their customers. Because of this, when the pandemic created an ecommerce world, they were able to drive demand and assist their wholesale partners. Footwear brand Deckers is an example of a company, partnering with Jellyfish, that has achieved this transformation.Richard Russel,...

Footwear brand Deckers is an example of a company, partnering with Jellyfish, that has achieved this transformation. Richard Russel, VP of omnichannel marketing describes how Deckers understand the way media impacts their customers. Because of this, when the pandemic created an ecommerce world, they were able to drive demand and assist their wholesale partners.

Transformation is bigger than marketing as Alyson Clarke at Forrester explains. Getting the right organisational culture in place is essential. Firms that have succeeded in digital transformation have five key cultural traits: they are customer obsessed, empathetic, agile, collaborative, and experimental.

Digital transformation doesn't have an end date because technology changes all the time. To succeed, it's necessary for organisations to keep changing, keep measuring and keep understanding their customers.

To learn more about digital transformation, read the article.

About Business Reporter

Business Reporter is an award-winning supplement published in the Sunday and Daily Telegraph, City AM and online, delivering news and analysis on issues affecting businesses to a global audience. It also hosts conferences, debates, breakfast meetings and exclusive summits.

www.business-reporter.co.uk

About Jellyfish

Jellyfish is a digital partner to some of the world's leading brands. The company represents a new kind of digital business, where agency services are combined with consultancy, training and cutting-edge technologies to deliver the best possible outcomes for clients. Jellyfish works closely with Google as their only technology reseller and official training partner across the US and EMEA.

Jellyfish.com

Sources

https://business-reporter.co.uk/2020/11/12/digital-transformation-are-you-ready/