Exceptional Design comes Home: Whirlpool brands return to Fuorisalone

In 2022, FuoriSalone will be focusing on the theme of "Between Space and Time" and Whirlpool and Hotpoint will explore the relationship between these two dimensions, through the overarching concept of "HOME REBORN''. In 2022, FuoriSalone will be focusing on the theme of "Between Space and Time" andWhirlpool and Hotpointwill explore the relationship between these two dimensions, through the overarching concept of " HOME REBORN ''. Visitors will be able to join the worlds of the two brands...

In 2022, FuoriSalone will be focusing on the theme of "Between Space and Time" and Whirlpool and Hotpoint will explore the relationship between these two dimensions, through the overarching concept of "HOME REBORN''.

Visitors will be able to join the worlds of the two brands in a unique event.

On one side, Whirlpool's #FindWellbeing experience envisages the home as the ideal place for regeneration and cultivating well-being. Thanks to a voice that embodies Whirlpool's intuitive 6^TH SENSE Technology, visitors are guided on an immersive journey through interactive installations that evoke the stress of modern life into new zones where they can embrace silence and find well-being.

On the other hand, Hotpoint stages an empathetic feast for the imagination, that allows people to experience the warm #ShareHomeLove, which is the core of the brand story. Visitors are taken on an emotional journey of familiar home-love moments and shown how Hotpoint's solutions can be trusted allies, always at their side.

Besides these striking experiences, Whirlpool holds an exclusive panel discussion with Whirlpool and Hotpoint leaders and the neuroscientist Beau Lotto talking about the power of perceptions and neuroscience's role in shaping brands' strategies.

Contact details: Lara Valenti, [email protected], +39 3497668037, [email protected]
Press materials: https://fileshare-emea.bm.com/fl/pgT3LM1deu 

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