DoubleVerify Uncovers Code Used to Disable Third-Party Measurement Platforms From Accurate Reporting

"We have seen this technique used in the past by bots and malware in an attempt to deceive measurement methodologies used by DoubleVerify," said Wayne Gattinella, president and CEO. "This is the first time we've seen this scheme scaled at the publisher level."

"We have seen this technique used in the past by bots and malware in an attempt to deceive measurement methodologies used by DoubleVerify," said Wayne Gattinella, president and CEO. "This is the first time we've seen this scheme scaled at the publisher level."

DoubleVerify identified this fraudulent code running on the following domains within Newsweek Media Group:

These sites have been designated as fraudulent Sophisticated Invalid Traffic Sites (SIVT) by DoubleVerify, which protects advertisers using DV fraud services from buying or being billed for ad impressions running on these sites.

The DV Fraud Lab, created more than 10 years ago, performs ongoing detection and analysis of new types of digital ad fraud in order to protect brand advertisers from the latest schemes as they occur.

About DoubleVerify
DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.

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Susan Zemlyakova
212-631-2022
susan.zemlyakova@doubleverify.com