One in five single Brits have already been duped by deepfakes on dating apps

AI content is a turn-off AI content is a turn-off As Valentine's Day approaches, Sumsub's research reveals growing concerns among singletons about the rise of AI-generated content on dating apps impacting their chances of finding love. Deepfakes are more convincing than people think The data shows that people are overconfident in their ability in spotting deepfakes, making it more likely that people will fall foul to scams, fraud, or other malicious intentions from people with fake...

LONDON, 12/02/2025 (informazione.news - comunicati stampa - information technology)

As Valentine's Day approaches, Sumsub's research reveals growing concerns among singletons about the rise of AI-generated content on dating apps impacting their chances of finding love.

The data shows that people are overconfident in their ability in spotting deepfakes, making it more likely that people will fall foul to scams, fraud, or other malicious intentions from people with fake profiles.

Although 58% of dating app users agree that artificial content increases the risk of being 'catfished', it also risks far more than just awkward encounters. As shown by recent high-profile deepfake romance scams, such as when a French woman lost €830,000 to a deepfaked Brad Pitt .

Internal platform data from Sumsub's 2024 Identity Fraud Report , which analyses businesses and users across all industries, found that ID fraud - when people falsify documents, pictures, or whole identities to bypass online verification measures - was highest across the dating industry than all others - by in 2024 This is followed by online media, at 7.7%; and traditional finance at 2.7%.

According to the new survey, when asked which measures dating apps should adopt to protect people from deepfakes:

Sumsub is a full-cycle verification platform that secures the whole user journey. With Sumsub's customizable KYC, KYB, Transaction Monitoring, and Fraud Prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs, and protect your business.

Sumsub has over 2,500 clients across the fintech, crypto, transportation, trading, e-commerce, and gaming industries, including Bitpanda, Wirex, Avis, Bybit, Huobi, Kaizen Gaming, and TransferGo.

Sumsub has citations in research published by global institutions such as the United Nations and Statista, as well as ongoing consultancy and engagements with INTERPOL.

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