CreAsia Studio and TrueVisions NOW Expand 'My Chef in Crime' Franchise To Thailand

Deepak Dhar, Founder & Group CEO, Banijay Asia, Endemol Shine India said, "CreAsia Studio continues to drive the next wave of creative expansion across Southeast Asia. With non-scripted originals like Race to Space and scripted formats like My Chef in Crime now set in Thailand, we're not only building local stories but also shaping a shared regional identity for premium Asian content. Every format we build is designed to spark collaboration and foster exchange across borders, and this marks another step in our journey to make Asia a key player in the global content landscape."

BANGKOK, 15/10/2025 (informazione.news - comunicati stampa - arte e cultura)

Deepak Dhar, Founder & Group CEO, Banijay Asia, Endemol Shine India said, "CreAsia Studio continues to drive the next wave of creative expansion across Southeast Asia. With non-scripted originals like Race to Space and scripted formats like My Chef in Crime now set in Thailand, we're not only building local stories but also shaping a shared regional identity for premium Asian content. Every format we build is designed to spark collaboration and foster exchange across borders, and this marks another step in our journey to make Asia a key player in the global content landscape."

Mr. Ongard Prapakamol, Head of True Visions & Media Division, TrueVisions Group, stated, "At TrueVisions, we continue to invest in compelling local storytelling. My Chef in Crime is an extraordinary concept that brings together two of Thailand's biggest passions — food and drama — through an inventive crime narrative. We're proud to collaborate with CreAsia Studio on this exciting journey."

"My Chef in Crime is the first scripted format developed and produced by CreAsia, proudly rooted in Southeast Asia. Thailand is brimming with exceptional storytellers and untapped creative brilliance. At CreAsia Studio, we remain committed to creating original formats infused with Asian cultural DNA, designed not only to resonate locally but also to captivate audiences globally." Said Jessica Kam, Executive Vice President & Business Head, CreAsia Studio. 

The production is supported by the Department of Cultural Promotion, Ministry of Culture of Thailand and THACCA, and is slated to begin in February 2026, with the series premiering on TrueVisions NOW in late-2026.

For more information, contact:
Aishwarya jaiswal
aishwarya.jaiswal@branquila.com 

Photo: https://mma.prnewswire.com/media/2796720/Deepak_Dhar.jpg

 

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