MetaWatch™ enters consumer smartwatch market with STRATA

(Photo: http://photos.prnewswire.com/prnh/20120727/DA47732)  

"A vibrating alert and a simple glance reveals everything you need to decide whether to act on a notification now or later. This saves time, conserves phone battery, and eliminates much of the 'friction' that comes with using smartphones," said Bill Geiser , CEO and co-founder of MetaWatch. Geiser adds, "My co-founder and I have been developing smartwatches for the past 8 years. We've been enhancing the supply chain and production network behind MetaWatch for the past 6 years. And, we've been developing the MetaWatch platform for the past two years. This means initial Kickstarter backers will receive their watches in September and all backers will receive their watches by November, in time for the Holidays."

MetaWatch is a privately-held company focusing on reinventing the watch as a stylish and relevant mobile accessory. The founding team, former Fossil Watch execs, first started designing Bluetooth connected watches in 2004. MetaWatch is based in Dallas, Texas and has a R&D facility in Espoo, Finland .

is a trademark of MetaWatch Ltd.  Android is a trademark of Google Inc. Apple, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by MetaWatch Ltd is under license. Other trademarks and trade names are those of their respective owners.