Cibi e Bevande
Texas Chicken™ Hosts International Virtual Summit
Moderated by the Vice President of Texas Chicken, YM Ong, and his Asia Pacific , Middle-Eastern and European forces, this year's " theme united teams worldwide as leadership addressed topics such as leveraging technology, strengthening the business model, and keeping brand momentum.
The messages were poignant and powerful as restaurants continue to move towards a new normal in response to COVID-19. The summit also further reinforced the brand's industry leadership as a franchisor and celebrated the capabilities and commitment of the franchisee network. Continuing to grow and strengthen its position in the markets it serves, is demonstrating its steadfast vision to become the global franchisor of choice.
"We respect and recognize our international franchisees in the 26 countries in which we operate. Their commitment and ability to face the challenges of 2020 is worthy of applause and recognition," said Joe Christina , Chief Executive Officer. "I also recognize that our in-country leadership teams have stepped up to represent this brand with perseverance and determination to support their franchisees."
The awards given for outstanding results for marketing, operations, development, and fortitude in facing 2020's challenges were one of the highlights throughout the summit. The honorees included franchisees in Bahrain , Iraq , Malaysia , New Zealand , the Olayan Food Division ( United Arab Emirates , Oman , Saudi Arabia ), Pakistan , Singapore , Thailand , and Vietnam .
Also awarded were "Service, Teamwork, Attitude, Respect" (S.T.A.R.) Awards to individuals who exemplified these characteristics. These honorees included:
also celebrated recent successes in restructuring international regions to provide increased hands-on leadership and business support. These successes included a more streamlined model for supply chain and quality assurance, and continued collaboration in menu development and guest experience and additional business resources. Christina highlighted a prime example of working stronger together as he recognized the efforts of Ong and his team in the Asia Pacific , as the area was the first in the world to be overwhelmed by the pandemic.
"Ong pivoted quickly to ensure our franchisees were operating safely and responsibly, even before there were established guidelines and protocols in place," explained Christina. "To me, that is what our company values are all about – stepping up to do the right thing."
Founded in San Antonio, TX , in 1952 by George W. Church , , along with its sister brand outside of the Americas, is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, ®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. and have more than 1,500 locations in 26 countries and global markets and system-wide sales of more than $1 billion . For more information about Church's Chicken® or Texas Chicken® franchising opportunities, visit https://www.churchs.com/franchising/ .
Kim Miller
kmiller@inklinkmarketing.com
866-571-3449
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