Editoria e Media
Adjust Expands Presence in Latin America, Opening Office in Mexico City
The new location comes at a time when Latin America's mobile advertising industry is experiencing remarkable growth. The Mobile Ecosystem Forum states that the Mexican mobile market is the second-largest in LATAM after Brazil , and Adjust data shows that LATAM as a whole is the second fastest-growing mobile market in the world after Asia Pacific .
said .
Adjust has had a presence in São Paulo since 2016, where Ricardo Feldman , Sales Director LATAM, is responsible for growing Adjust's client base and revenue in South America . Today, the company tracks thousands of apps in LATAM overall -- with more than three-quarters of them being used in Mexico . Adjust's clients in LATAM include e-commerce website Dafiti and fintech industry leader Itaú.
Abril Bautista has joined the LATAM sales leadership team and will be focused on spearheading growth in the Mexican, Colombian, Chilean and Central American markets as Sales Director LATAM. Since joining the company in 2016, Bautista has had a pivotal role in expanding Adjust's market leadership in the European and LATAM markets. Prior to joining Adjust, Bautista worked at German multinational software corporation SAP, where she focused on growing the business in South America .
Bautista said
In total, Adjust has 16 international offices with more than 400 employees. The company plans to grow its global headcount significantly in 2020, including roles in Mexico City .
Adjust is the industry leader in mobile measurement, fraud prevention and cybersecurity. Born at the heart of the mobile economy and grown out of a passion for technology, the globally operating SaaS company now has 16 offices around the world.
By making marketing simpler, smarter and more secure, Adjust empowers data-driven marketers to build the most successful apps in the world. Adjust is a marketing partner with all major platforms. In total, more than 30,000 apps from global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented Adjust's solutions to secure their budgets and improve performance.
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Joshua Grandy
PR & Communications Manager, U.S.
Email: pr@adjust.com
Phone: +1-484-683-5929