Cision® Introduces New Social Influencer Discovery Capabilities

"In a communications climate where PR professionals far outnumber journalists, social influencer strategies are critical to the success of communications programs," said Kevin Akeroyd, CEO of Cision. "By integrating Social Influencer Discovery into Cision Comms Cloud, we're helping teams to identify and target the right social influencers on Twitter alongside traditional media contacts. The emphasis is on helping comms pros create trusted conversations with the most relevant influencers."

"In a communications climate where PR professionals far outnumber journalists, social influencer strategies are critical to the success of communications programs," said Kevin Akeroyd, CEO of Cision. "By integrating Social Influencer Discovery into Cision Comms Cloud, we're helping teams to identify and target the right social influencers on Twitter alongside traditional media contacts. The emphasis is on helping comms pros create trusted conversations with the most relevant influencers."

Cision Communications Cloud is the only platform offering the ability to identify and target individual social influencers alongside traditional media contacts and outlets, monitor the results of comms campaigns across both social and traditional media and analyze the results in an integrated, easy-to-use interface.

With Social Influencer Discovery, comms teams can:

To learn more about the Cision Comms Cloud click here.

About Cision 
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.

Media Contact
Laura Roman
Director of Corporate Communications
Cision
cisionpr@cision.com

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