Ascend launches ReDefyne™ recycled materials; partners with ITW on blockchain traceability

ReDefyne products are third-party certified and Ascend is partnering with ITW Global Fasteners to pilot blockchain traceability according to the UNI EN 15343 through Plastic Finder's Certified Circular Plastic® program. ReDefyne products are third-party certified and Ascend is partnering with ITW Global Fasteners to pilot blockchain traceability according to the UNI EN 15343 through Plastic Finder's Certified Circular Plastic® program. "With ReDefyne, ITW is producing fasteners with a...

ReDefyne products are third-party certified and Ascend is partnering with ITW Global Fasteners to pilot blockchain traceability according to the UNI EN 15343 through Plastic Finder's Certified Circular Plastic® program.

"With ReDefyne, ITW is producing fasteners with a considerably lower carbon footprint," said Christelle Staller, Ascend's sales director for EMEAI. "ITW and Ascend both believe that sustainability requires accountability and are excited to pilot Certified Circular Plastic's blockchain traceability program."

Ascend, a fully integrated producer of durable materials, is focused on reducing its products' carbon footprint having announced a commitment to reducing its greenhouse gas emissions by 80% by 2030 and two new milestones announced earlier this month.

Ascend will be showcasing its sustainability efforts and new products, including ReDefyne, HiDura MED and its new e-mobility solutions, under its Advancing Together theme at K 2022 from 19-26 October in Hall 6 Stand A07.

About Ascend Performance Materials

Ascend Performance Materials makes high-performance materials for everyday essentials and new technologies. Our focus is on improving quality of life and inspiring a better tomorrow through innovation. Based in Houston, Texas, and with regional offices in Shanghai, Brussels and Detroit, we are a fully integrated material solutions provider with global manufacturing facilities in North America, Europe and Asia. Our global workforce makes the materials used to make safer vehicles, cleaner energy, better medical devices, smarter appliances and longer-lasting apparel and consumer goods. We are committed to safety, sustainability and the success of our customers and our communities.

Learn more about Ascend at www.ascendmaterials.com.

Contact: Ally Jahn, +1 713-210-9809, [email protected]

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