DataPOWA Ltd: Appointment of Non-executive Chairman Ian Penrose
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DataPOWA's Chief Executive, Michael Flynn, said: "It is with great pleasure that we welcome Ian Penrose to the DataPOWA Board, Ian is a well-known and respected figure within the sports sector and brings a wealth of industry knowledge, both in the UK and USA, to DataPOWA. We are delighted to appoint him Non-Executive Chairman and we look forward to his strategic expertise and board experience helping to accelerate our growth."
Ian Penrose said: "I am very excited about working with Michael Flynn and the team at DataPOWA. They have bold ambitions – and I'm confident that their combined understanding of sports and digital will enable their innovative AI technology, POWA index, to become an important business in the sports sponsorship sector."
Notes to Editors
About DataPOWA Ltd
DataPOWA is a business consultancy established by Michael Flynn offering specialist sports marketing and data consultancy services to marketing professionals and sports rights holders.
About POWA index
After 24 months in development, POWA index was Launched
October 9th 2018 with data from over 3,000 teams, leagues and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms.
POWA index is continuously analysing over 2.4 trillion data points a day, across 60 unique data sets. These inputs create a POWA index score composition. In addition, they act as our signals for the sponsorship property valuation, allowing our clients an unbiased understanding of the potential value of any sponsorship.
https://powaindex.com
Contact: [email protected]
Enquiries:
Stephen O'Malley, DataPOWA Ltd
[email protected], +44-(0)7768907668
(Photo: https://mma.prnewswire.com/media/845484/Ian_Penrose.jpg)
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