Internet
Presentation of the "Connected Commerce" Area at Cartes Secure Connexions 2014
The "Connected Commerce" area, with 200 m located near the entrance of Halls 3 and 4, will include eleven exhibitors, both start-ups and international companies, and will present the latest innovations that overturn purchasing experiences at all stages of the customer's path in distribution and payment domains.
It will highlight hands-on solutions that can be shown in concrete, practical, entertaining and interactive demonstrations.
New consumption and purchasing trends are revolutionizing both commerce and retail. All in all, connected commerce meets these new expectations and occupies a larger and larger place in today's economy. For example, in 2013, e-commerce generated a turnover of 1,173,500 billion euros (+13.6%) on a global scale, with 317.9 billion euros (+ 14.7%) in Europe and 51.1 billion euros (+13.6%) in France .
Connected commerce is thus overturning the way consumers shop, as they easily switch from one technology to another. Their approach and ways of shopping are easier and more interactive: they receive geo-localized and personalized ads/promotions, they pay online, by their mobile, in shops, when ordering or at delivery, with their preferred payment mode (card, cash or mobile), and they automatically have discount coupons and manage their loyalty programmes at the same time, using one or several channels simultaneously.
This phenomenon has trickled down into, amongst others, a web-to-store/store-to-web device, and more generally speaking, by :
, because of the conjunction and acceleration of several strengths and trends: regulatory changes, multiplication of technologies/channels/monitors, new players in the field including start-ups, pressure on traditional economic models, changes in consumer behaviors and ways of shopping, explosion and value of data, etc.
In this framework, , reflecting these new ways of doing business, and this must be done .
Without surprise, in banks and international card systems, the number of players in the payment arena is on the rise, whether they are telecom operators, web titans or simply one of the hoard of start-ups that are launched every day.
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1. Source: http://www.ecommerce-europe.eu
," said , an ADN'co Assistant Manager.
, the CARTES SECURE CONNEXIONS Event Director added, " .
An international intersection in the digital security industry, CARTES SECURE CONNEXIONS naturally includes new technologies for commerce and distribution in its offer. These two industries are booming and highly impacted by payment, security and mobility, which is at the very heart of the event.
Francis Fievet-Mailhebiau / Cathy Bubbe
Tel: +33-1-42-30-81-00