Internet
New M2M Trade Group Organizes "Internet of Things" Showcase at CeBIT
The IMC is a new, diverse group of companies that have common interest in deploying machine-to-machine communications – the cornerstone technology that allows machines to communicate. M2M technology is used in vertical markets as far afield as automotive, healthcare, and energy, while professionals in IT, product design, operations, and marketing all have a say in seeing the technology applied.
Leveraging group resources will be key to getting the message out to such a broad audience, and the IMC already counts AT&T, Deutsche Telekom, Digi international, Kore Telematics, Oracle, Orbcomm, and Telit as board members. "Our intent is to reach out to M2M Adopters across vertical markets and corporate departments – and that's where CeBIT comes in," says IMC executive director Keith Kreisher , "the show offers a unique opportunity to reach technology decision-makers on a large scale."
That the IMC's Internet of Things Showcase will highlight M2M technology actually being deployed is also central to the group's message. "Our mission is to help M2M volumes increase, and a big part of that will be proving the business case – showing business models in-use with crucial metrics like ROI and Total Cost of Ownership," says Kreisher.
The Internet of Things Showcase will be located in CeBIT's Hall 11 – the area of the show dedicated to network infrastructure, and directly adjacent to the M2M Zone Pavilion – on 10-14 March 2014 , in Hannover . Besides the Internet of Things Showcase and the M2M Zone, the hall will also include special exhibits for Smart Cities, Connected Homes, Cloud Solutions, and Data Centers.
The IMC was formed in May 2013 to foster global M2M adoption across the diverse range of industrial and consumer sectors by bringing together solution providers and users of M2M technology. The organisation's executive offices are in London . For more information, visit www.im2mc.org.