La Roche-Posay Urges People to Check Their Moles With SKINCHECKER, an International Awareness Campaign

La Roche-Posay urges people to check their moles with SKINCHECKER, an international awareness campaign

If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body. The brand's commitment to the cause goes back several years and today La Roche-Posay launches a new viral campaign which tackles the issue of skin cancer prevention with a new and modern outlook empowering every individual to play a proactive role in the melanoma screening process, taking a closer look at themselves and the ones they love.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/

The UK Ipsos survey revealed

94% of respondents understood exposure to the sun can cause health problems, however only 12% protected their skin all year round, whatever the season.*

Only 3% of UK respondents have their moles checked by a dermatologist at least once a year and only 32% have been checking their own moles annually.*

65% admit they do more for the health of the people they love than for their own health, however only 33% have encouraged someone close to them that they should have their moles checked.*

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Video: 
     http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/