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Frost & Sullivan: Will your Media Company Thrive in the Over-the-Top Revolution?
According to Frost & Sullivan, the global revenue is expected to reach $36 billion by 2021, increasing from 1.2 billion online video viewers in 2017 to over 2 billion in 2021. While mobile video consumption is on the rise, accounting for 50% of the overall online video viewership, maturing markets such as and , have an increasing number of OTT viewers on TV sets. In fact, 28% of US broadband households in 2017 used a smart TV as streaming device. As OTT video goes mainstream, it keeps content distributors awake, wondering if they are truly prepared for a large-scale mass distribution of OTT video.
"The challenges of scalability and time to market compels every content company to have a robust and agile strategy in place before launching an OTT service for a critical mass of viewers. This often means the service provider has to invest not only in content, but also in technology and infrastructure that enhances the quality of experience (QoE) for the end user," explained .
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Francesca Valente
Frost & Sullivan
+1 (210) 348 1012
francesca.valente@frost.com