Scienza e Tecnologia
Tobii Pro Launches New Mobile Eye Tracking Solution for Marketing and Advertising Research
The mobile capability provides the ability to collect eye tracking data, without requiring additional hardware or software installations. By gathering insight into consumer behavior on devices consumers use most frequently, marketers and advertisers gain improved marketing effectiveness and speed to insight.
"We are now expanding the scope of the Sticky platform by adding a brand-new mobile capability, making Sticky a one-stop-shop for advertising and packaging studies", said Ali Farokhian, VP of Market Research & User Experience at Tobii Pro. "In today's fast changing society with mobile-first generations and where attention is a currency, marketers need to understand customers ever-changing preferences and interests, across all devices."
Procter & Gamble, one of the world's largest advertising buyers globally, has been testing the new capability for ad performance and has already seen benefits from the new solution:
"As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are and, consequently, allow us as P&G to continue keep the consumer at heart. During our pilot study with Sticky by Tobii Pro, we discovered a great tool to measure media attention through a smoothly handled project given Tobii's collaborative approach.", said Tobias Graaf Bjöersdorff, Nordic Data & Digital Brand Manager at Procter & Gamble.
For more information, visit: www.tobiipro.com/product-listing/sticky-by-tobii-pro
Lina Perdius, Head of Communications, Tobii AB, phone: +46 (0)70 018 78 75, email: lina.perdius@tobii.com
Henrik Mawby , Investor Relations, Tobii AB, phone: +46 (0) 72 219 82 15, email: henrik.mawby@tobii.com
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https://news.cision.com/tobii-ab/r/tobii-pro-launches-new-mobile-eye-tracking-solution-for-marketing-and-advertising-research,c3363077
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