The Sting Launches UK Webshop

Modelled on the original site in The Netherlands , the UK webshop features the signature red and white logo on an industrial grey background. Options on the homepage navigate to the men's and women's collections which are updated weekly with new lines, while a brand directory and creative look book imagery to help customers find their perfect looks. Customers are encouraged to "like" The Sting on Facebook using an integrated plug-in, and can keep up to date with all of the brand's social media activity using the links to all platforms under the "Follow Us" section.

Founded in 1982 in The Netherlands , The Sting was inspired by the Sixties; boutiques, hippie culture, pop music and freedom. The brand name comes from the 1973 film 'The Sting' starring Paul Newman and Robert Redford . Being funny, mischievous, cheeky and free are the values that The Sting live by.

The Sting has become one of the biggest fashion retailers in The Netherlands and opened its first UK store in 2011. The flagship sits in the prime retail location where Piccadilly Circus meets Regent Street. The second store located in Westfield Stratford , opened just before the Olympics in 2012.

http://www.thesting.com/en-gb

Jamaique Campbell
IPR London
+44-(0)207-739-0272
jamaique@iprlondon.com