Spettacolo
RAJAR Q3, 2011 - 90.7% of UK Population Tune in to Radio Every Week
This figure is up on the same period a year ago by just over a third of a million listeners (375,000 listeners) but down on the previous high of 47.6 million last quarter (Q2, 2011).
The total number of radio listening hours has also increased year on year to 1,076 million hours per week or 22.8 hours per listener and has remained stable quarter on quarter (c.f. 1,055 million hours in Q3, 2010 and 1,076 million hours in Q2, 2011).
In addition, listening hours via a digitally enabled receiver has broken through the 300 million mark for the first time to reach 304 million listening hours per week.
Radio listening via digital platforms
Listening to radio via a digital platform in terms of has increased by 12% year on year, with 22.8 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 20.4 million in Q3, 2010).
Digital listening for Q3, 2011 reached 304 million hours, up 16%, from 262 million hours in Q3, 2010.
DAB radio maintains its position as the most popular device when it comes to listening to digital radio, accounting for 63.9% of all digital hours, however listening via DTV (digital television) and internet have both continued to rise year on year (hours up by 8% and 32% respectively), albeit from a smaller base.
The of radio listening via a digital platform now stands at 28.2% of all radio listening, increasing from 24.8% in Q3, 2010 and up quarter on quarter by 5% (c.f. 26.9% in Q2, 2011).
DAB listening increased its share from 15.3% in Q3, 2010 to 18% in Q3, 2011, while the share of DTV listening increased from 4.4% in Q3, 2010 to reach 4.7% this quarter; and internet listening, which currently stands at 3.7% for Q3, 2011, is up from 2.8% in Q3, 2010.
Access to a DAB receiver
Access to a DAB receiver is up 12% on Q3, 2010 with almost two in five of the population (39.4%), or 20.5 million adults (aged 15+), claiming to live in a household which has a DAB set (c.f. 18.3 million in Q3, 2010.)
Radio listening via mobile phone
RAJAR data released today also reveals that 15.8% of adults aged 15+ listened to the radio via mobile phone in Q3, 2011, up 24.2% year on year (c.f. 12.8% in Q3, 2010).
In the 25+ demographic 12.7% say they have listened to the radio via their mobile phone, up from 9.4% in Q3, 2010.
In the 15-24 demographic nearly a third or 32.4% of those surveyed now claim to have listened to the radio in this way with 15.2% stating they listen at least once a week and 3.1% stating they listen every day.
Detailed data and individual radio station data, for both BBC and Commercial Radio stations, are available on the RAJAR web site at http://www.rajar.co.uk from 00.01hrs, Thursday October 27, 2011 .
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