Editoria e Media
Cision Releases 2021 Global State of the Media Report
LONDON , April 20, 2021 /PRNewswire/ -- With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media today – from editorial strategies and work behaviors to what they want and expect from PR professionals. To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, Cision released its much-anticipated 2021 Global State of the Media Report, chock full of emerging trends you can't afford to ignore, best practices for an evolving normal and "aha" moments you can act on quickly.
This is Cision's 12 annual study and is based on a survey of more than 2,700 journalists in 15 countries around the world from 1 February to 1 March 2021 . The report features:
"The global media landscape is evolving in the face of highly-fragmented, 24/7 news consumption, shrinking newsrooms and the influx of non-traditional influencers," said
Maggie Lower , Chief Marketing Officer for Cision. "After a year like no other, the partnership between the media and PR pros – and the technologies they use to develop and distribute content – are becoming even more critical. PR teams who are not actively using data intelligence and newswires to guide and promote their campaigns are at risk of falling behind as they compete to have their stories heard."
Cision UK is hosting its 2021 State of the Media webinar in May (date TBC), featuring speakers from top media outlets to give their perspective on the findings. The agenda is jam-packed with actionable insights and best practices for PR pros.
Cision conducted its 2021 State of the Media Survey between February 1 and March 1, 2021 . Surveys were emailed to Cision Media Database members, which are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. The survey was also available to media professionals in the PR Newswire for Journalists database. This year's survey collected responses from 2,746 respondents in 15 countries across the globe: UK, US, Canada , France , Germany , Finland , Sweden , Italy , Spain , Portugal , Brazil , Mexico , Korea, Vietnam and Malaysia .
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organisations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Falcon.io social media platform headline a premier suite of solutions. In addition, Cision has entered into a definitive agreement to acquire Brandwatch. Cision has offices in 24 countries throughout the EMEA, Americas, and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.co.uk and follow @CisionUK on Twitter.
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