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STEERING THE CONVERSATION: MILLENNIALS AND GEN ZS MAKE THE MOST FRIENDSHIPS ON THE BUS
Contrary to popular belief, it's the younger generations who are nattering on the bus the most, with 17% of Millennials and 16% of Gen Z revealing they strike up conversations often with the person next to them. In fact, nearly half of Gen Z (46%) and Millennials (43%) say they've turned their fleeting conversations into meaningful friendships.
Also perhaps surprisingly, Londoners make the most friends (46%) on the bus despite being stereotyped as one of the most unfriendly regions in the UK, with the warmth of the Welsh coming in closely behind at 40%.
1. London – 46%
2. Wales – 40%
3. East of England – 36%
4. North East, West Midlands – 34%
5. East Midlands – 26%
6. North West, South West, South East, Yorkshire / Humberside – 23%
7. Northern Ireland – 22%
8. Scotland – 19%
It's clear that small talk on public transport helps strengthen community ties, as four in five (82%) agree that it's important in supporting community connections and 44% believe the bus is a vital service in their community. Also, when asked how they'd feel if the bus was no longer available for them to use, over a quarter (28%) reveal they would experience feelings of isolation.
To celebrate the role the bus plays in connecting communities through conversation, TV personality and Bristolian, Josie Gibson , joined First Bus on a tour of her local area, reminiscing on how the bus played a key role in keeping her connected to her community. Josie also spoke to a selection of everyday heroes from across the country who are doing spectacular things within their community, to make it a better place.
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First Bus is undergoing a huge transformation as a business, focusing on its passengers, and its people. The bus can bring everyone closer together and connect communities – buses don't just move a nation, but they bring a nation together, every day.
As part of her work with First Bus, Josie met a few everyday heroes from the length and breadth of the country, shining a spotlight on the communities First Bus carries. She helped share the stories of resilience, dedication and community spirit of just a few everyday heroes, representing the everyday of the many; showing how the bus brings people together.
For more information visit firstbus.co.uk/everydayheroes
To download high res images and videos from our press pack, please click here
For all media enquiries please contact the press office on firstbus@ready10.media
Research was conducted by PureSpectrum among 2,021 UK general consumers. The research fieldwork took place between 19th-21st November, 2024 .
At First Bus, we are on a mission to grow bus usage. We will get behind initiatives that move people out of cars and onto bus. We're one of the UK's largest bus operators, delivering over a million passenger journeys every week for the communities we serve. Transforming our business for the better, we're putting our people and customers at the heart of all we do.
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