Telecomunicazioni
Idea Cellular Clocks Positive Response on Contextual Marketing Powered by Mahindra Comviva
Idea Cellular one of the leading wireless operator in India , announced a successful transition to contextual marketing from segmented mass marketing campaigns supported by Interactive End-of-Call Notifications (iECON). Analytics-based contextual marketing has allowed Idea Cellular to achieve significant increase in recharge value.
iEOCN is a digital marketing solution to improve marketing effectiveness by delivering contextual offers with end-of-call notification. The channel assures wide reach and higher response rate as messages appended at the end of post call notifications are delivered to all consumers. iEOCN is designed to help mobile operators automate and manage the end-to-end marketing workflow right from targeting, sending offers and fulfillment tracking to reporting.
Some of the challenges faced by the operators today are high churn rate and stagnating prepaid revenues, as well as recharge counts. Mahindra Comviva's Interactive End-of-Call Notifications enabled Idea Cellular to reduce customer churn, enhance customer loyalty by executing personalized and interactive campaigns which eventually generated incremental revenue.
With more than 900 million mobile phones, India is the second largest phone user in the world. Midst the aggressive competition, it is imperative for operators to design marketing campaigns which target individual users and address their needs.
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Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
Contact: +91- 124-481 9000
Email: pr@mahindracomviva.com