The World's First Connected Tennis Racket Comes Over to UK

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extensive testing and input from the tennis community, Babolat offers a breakthrough innovation, which will revolutionize the game of tennis: the new Babolat Play Pure Drive.

. Just as sports like running and biking have changed with quantified-self technologies, Babolat Play Pure Drive alters the game of tennis. "In tennis, as in other sports, sharing and comparing experiences through digital tools is becoming the new norm" said . "We're adding concrete information to the sensations players receive."

With the Babolat Play Pure Drive, you can go back in time to review past games and practices, and track the progression of your game.

A fun new gamification feature allows the player to advance through different levels: the more you play, the higher the level you can reach.

The Babolat Play digital platform creates both global and category rankings. You can get a look at the profile and level of your friends, of Babolat Pro Players and of everyone else using Babolat Play Pure Drive. Babolat Play has the same physical specifications as a regular Babolat Pure Drive racket.

The Babolat Play Pure Drive can be easily turned on before a practice session or game by a switch     acket allow players to have access to information about their game.

like shot power and ball impact location along with number of strokes (forehand, backhand, serve, smash), spin, total and effective play time, endurance, technique, consistency, energy and rallies.

When the player has finished playing, with a smartphone or from a . Players will be able to share information with the Babolat Play community through a dedicated platform at Babolatplay.com and on a Babolat Play App.

the International Tennis Federation (ITF) adopted a new rule, Rule 31, permitting the use of player-analysis technology during competition, with prior approval by the ITF.  

Shirley@zrcommunication.com, +33(0)7-87-24-04-00

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