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Beauty is #NOCOMPETITION: SK-II and Simone Biles Battle World's Biggest Beauty Troll to Announce Upcoming Release of "VS" - an SK-II Studio Animated Series
is a collection of six animated films based on the real-life experiences of six Olympic athletes— the world's most decorated gymnast, , world-record swimmer, , table tennis player and two-time Olympic medalist , badminton duo and Olympic gold medalists , surfer and , the battling toxic competitions in beauty.
Each film within the by explores a different facet of toxic competition in beauty in society today that dictate how beauty should look, act and feel: Brought to life in the form of a "strange beast" or " " in Japanese, each " sheds light on the inner demon each athlete must defeat to define what beauty means to them.
Teasing the launch of the in , Olympic gymnast transforms into a larger than life digital avatar from her film and takes down her " a two hundred foot tall "Beauty Troll King" made up of actual comments and tweets from beauty trolls about how she looked or behaved in the course of her gymnastics career. The epic battle, symbolizing fight against competing beauty standards and beauty trolls, spanned across forty-one digital billboards in Times Square and teased scenes from film within the series. It also featured the film's theme song from singer songwriter .
shared , Olympic Gymnast. "It really means a lot to me to share the important message that
also joined in visiting to share her perspective on beauty standards with the young women. The conversations shed light on the toxic culture of beauty shaming and how the issue of beauty trolling starts as early as high school.
The global release for " " by for will be announced at a later date.
was created through a unique collaboration between and , a newly formed, hyper-accelerated creative unit, which brought together worldwide talent to creatively push the boundaries of our preconceptions of beauty.
To find out more about the and learn about , please visit nocompetition.sk-ii.com.
For more than 38 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities all over the world such as Chloe Grace Moretz , Behati Prinsloo Levine, Tangwei, Ni Ni, Chun Xia , Haruka Ayase and Kasumi Arimura . For the latest news and in-depth information, please visit http://www.sk-ii.com .
is at the heart of the SK-II brand philosophy that celebrates how destiny is not a matter of chance, but a matter of choice. Inspired by the stories of women from around the world, #CHANGEDESTINY sheds light on the pressures they face and the universal 'box' they are put in to be perfect in society's eyes. Award-winning #CHANGEDESTINY campaigns include 2016's "Marriage Market Takeover" that put a spotlight on the labels of "Sheng Nu" or "Leftover Women" in China , 2017's "The Expiry Date", 2018's "Meet Me Halfway and 2019's "Timelines" a docu-series in partnership with Katie Couric about the evolving and controversial topic of marriage pressure and societal expectations women face globally.
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